SEO & ROI

As a small business owner you have to understand and follow all the jargon that comes along with your site and what is important and what is not important.  So we are going to start with Search Engine Optimization and it importance.  Below is the definition, pretty much it says if the search engines don’t know you are there, then you don’t exist so you have to wonder is your developer putting you there or drinking a beer with your hard earned money. 

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

Here is a look into Information NUTS SEO THOUGHTS

Next what is ROI in terms of your WEBSITE well there are many builders and developers out there you have to find which one is right for you but the real question is are you getting or going to get your Return on Investment?

What is ROI?

Definition: Return on Investment (a.k.a. ROI) refers to the revenue made on an investment. You can measure your ROI by comparing the expenses put into an investment, such as an SEO campaign, with the returned profit or long-term economic gains. Gauging your ROI is a good way to determine whether or not your company is benefiting from its current investments and marketing tactics.

Google has a great write up on Maximizing your Website and your Return on Investment

Thats it for today so much more to talk about lots of great content coming your way!!!