Making SEO SEXY!!

DO I HAVE YOUR ATTENTION IF SEO LOOKED LIKE THIS EVERYONE WOULD KNOW WHAT IT IS AND HOW TO GET THE MOST OUT OF IT!!!

My discussion is below, short and to the point feel free to contact me with questions.

Commit yourself to the process, when hiring your SEO PRO make sure you understand the process, it is not an over night process and a one and done deal.    So if your SEO pro is offering you a ONE NIGHT STAND you better look for a new PRO.

Become knowledgeable of the process:

Keyword Research– Finding the words that are relevant to your company and industry and applying them to your site, this is important for example my company is unique so my clients or potential customer are going to be searching for me directly meaning “Tahceo Industries” has to be plugged in to every search engine.

So, how do you determine what keywords are relevant for your site? First you need to put yourself in your consumers shoes to determine what words they would submit to the search engine when they are looking for you. Also, review your web site pages and pick out key phrases and words that best describe your business, product or service.

List these words and phrases as they will form the basis for optimising your web pages so that they will rank higher on the search engines. The more specific your keywords the better. Remember that single word keywords will have a lot more competition for top ranking search results than phrases.

Website Optimization – Your website has to be user-friendly, the right links and the structure has to be on point, you will need back links with the competition believe it or not your competition can make you look like a rock star!! Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.

Content – Is your content prepared properly and does it flow through your site engaging the consumer, and making your company stand out.  Also making content original and to the point is probably one of the most important items.  All your text, direction, pictures, and videos have to fall in line with one another and be original.

Submission To Search Engines – With the number of search engines out there, you have to be submitted to the search engines.  Although the numbers can reach into the 100’s of search engines on the planet you want to make sure you are submitted and indexed.

Analyzing Your Site – You have to be able to track your visitors, and your ranking with many different tools out there to date the most reliable for beginners is Google Analytics because not only is it user-friendly it is client friendly.

An outstanding explanation of SEO can be found here

In closing if you actually read my article and made it this far like the post and like me on Facebook and be sure to follow me on twitter I have videos coming soon!!

Till Next Time!!!

Lenn Vessell

TAHCEO INDUSTRIES

DREAM BUILD INNOVATE MARKET

 

Social Media & Reaching Your Consumer Base

So you are new to the social media world, or you have a small business you are trying to get off the ground.  With so many starting points, what is going to get you the most for your budget.  Also what are your goals and how easy or hard is it going to be to reach them?  Can you do it yourself or are you going to have to hire someone.

Well we can start with the obvious what is your business type and are you really gonna benefit from social media and the tools that are every where today.

Most small business models can benefit, so what is actually out there,  with so many platforms and companies that provide many so things that you can benefit from.  We will use two “fluid” companies than can give you the most.  Before we get there, ask your self this can you stay connected to your phone or laptop 24/7 pushing your company out to the public.   Most people are going to answer NO unless you are in fact a social media presence.

With an ever-changing online environment social media can run your business and bring in more revenue.  Getting to the point here, you have so many things on your plate outside of trying to build a successful business, get your website built, possibly a blog, Facebook, Twitter, Flkr, You Tube, Tumblr, Reddit, and Linked In just to name a few.

The building blocks should roll at the same time for example the “Big 3” your site, Facebook, and Twitter.   Your type of business will come into play here but for the sake of conversation we are going to keep it general.   So you have all three in place what now, how do you reach out to your consumer base, well the first thing is identify your base and find out what drives them.  Next equip your site properly with all the pertinent information and don’t overwhelm the consumer with information make them pick up the phone make them curious.   Also get an auto-responder at the very least and get those sign ups for your newsletter.  Without getting to far off track I will leave that to the next post.

So you have your Facebook and Twitter how are you going to get friends and followers, well that comes back to the old get your friends and family on board to start with.  Hoping that your business is legit that should be pretty easy to come up with the first 20-100 contacts.   Next reaching out with both platforms, is going to take posting accurate content and constant posts that are relevant to what you are doing.  But how can you do that all day everyday, two sources can help you Ping.fm and Sendible.   This will allow you to connect multiple social media platforms and post to all at the same time, this has been around for awhile but when looking at the mountain that social media is becoming it is important to remind the small business owner you can reach the masses.

Do you hire someone?  That is totally dependent on your budget and your knowledge of social media and what it can do for you.   At some point you are going to have to get out there and get a commercial or flyers or billboards depending on your consumers it is completely possible to make it using social media if you are in it for the long haul.   Set them goals see where things are at 6 months what have you achieve is the door opening or is the phone ringing.  With out going to far in depth Below are the two solutions check them out and see how they stack up!!

Check both of them out and see what you think, for all the monies worth our hands go out to Sendible, and for the free knock on your door and say this is what I am doing we will give it to Ping!

On that note we leave you with this>

 

SEO & ROI

As a small business owner you have to understand and follow all the jargon that comes along with your site and what is important and what is not important.  So we are going to start with Search Engine Optimization and it importance.  Below is the definition, pretty much it says if the search engines don’t know you are there, then you don’t exist so you have to wonder is your developer putting you there or drinking a beer with your hard earned money. 

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

Here is a look into Information NUTS SEO THOUGHTS

Next what is ROI in terms of your WEBSITE well there are many builders and developers out there you have to find which one is right for you but the real question is are you getting or going to get your Return on Investment?

What is ROI?

Definition: Return on Investment (a.k.a. ROI) refers to the revenue made on an investment. You can measure your ROI by comparing the expenses put into an investment, such as an SEO campaign, with the returned profit or long-term economic gains. Gauging your ROI is a good way to determine whether or not your company is benefiting from its current investments and marketing tactics.

Google has a great write up on Maximizing your Website and your Return on Investment

Thats it for today so much more to talk about lots of great content coming your way!!!

 

Tahceo Industries

Hey everyone thanks for stopping by and checking us out, this is our blog and we are a year into hardcore development.  I really just wanted to use “hardcore” in our blog!!!  I am the founder of Tahceo Industries “TAHHHHH SEA OHHH” is how it is pronounced and there is a story behind the name.  I will get to that later on for now here is a little bit of Tahceo Industries below.

For those of you that have been waiting many things are in development and have been for sometime.  Our consulting and web development never stops with this ever changing world.   We love small businesses and showing them what is possible using social media, we come across so many clients that are frustrated and overwhelmed.  You will find that we use that phrase over and over because its the truth.  Every great idea comes with work and we make every effort to make that work a little less overwhelming.

One thing you will find is that we will keep everything straight up and try and explain and even at times steer away from the technical jargon that so many small businesses just can’t get grasp.  That is not a negative thing it is the plain an simple truth.

We work with developers all over the world and use a number of networks to get the job done no matter how small or large we have the capability and the drive to get you in front of the right audience.

We will post articles and videos that are relevant to the industry and at time if the nerve strikes right I will be off kilt and post whatever the hell I want for my company.

Now to get personal!!!!

I am not politically correct I will spell things wrong sometimes on purpose and my grammer will sometimes be a little off !!!

So if I am building a site for you, you better be proofing the content after all its your pride and joy thats on the line right?  Your ideas you dreams seriously I’m just kiddin.  Myself and my developers will work for you and make sure you content is on point an sending your business in the right direction.

Why?  You may ask well I have a passion for the web and social media!!!  We are changing the world one post, one site and one break through at a time.  There are millions of people out there with ideas that are too afraid to even attempt what they want to do.  You may not become a millionaire but what do you get for not trying NOTHING!!!!

OK back to where I was headed!!  I am a smartass and will tell you how it is, and back I tend to use well unacceptable language but I will get your attention with it and let you know the direction we need to go.  If I am taking over for another developer that YOU fired I will get to the bottom of where they went wrong and let you know.

So many business will hire a developer and say I need a site.  They will get that site built and months later ask well what happened?  You can have the best site on the planet but without search engine optimization (SEO) you are going to stand still and spend your wheels.

Some of our work in the past year has been with and for:

These are just a few we are also provide:

Event Management, Graphics and Full Scale Marketing Campaigns we reach out around the globe and bring the most talented people to the table when it comes to any number of requests by our clients.

Some of the things we are in Development with are:

A new website builder (TURTLE WORX)  for the consumer and business owner that again is not daunting and overwhelming especially when you don’t want to spend thousands on a site that is far out of reach.  We will guide through the process and make it all very easy.  SEO will be included, we have already launched thinairglimpse.com this is our venue for potential clients so they can see a product as it grows prior to pre-launch.

Before I go we are also working on Thin Air holdings this is a year long event that includes me banging my head against the desk but very soon you will see just how we can make something not so real with reach!!!!

For our supports thanks for checking us our and if you are from our EMPIRE then you have a treat coming your way!!!!! Keep buying and you will be very surprised!!!!

Thanks Lenn Vessell

Tahceo Industries